TRAILBLAZING THE FEED

When asked to launch the All-New Chevy Trailblazer, we knew we had a vehicle that was great for urban and rural adventures. Combine this with a target audience that loves to share their experiences on social media, the result, a series of platform-specific videos showing a CGI Trailblazer blazing its own trail through social media feeds. Content was tailored for two unique trims (ACTIV=off-road/adventure, RS=city/sporty) using an overhead view to highlight its two-tone styling with custom executions created for Instagram, Instagram Stories, Twitter and Pinterest; even incorporating the trendy dark mode for RS and light mode for ACTIV.

The Ask: Launch the All-New Trailblazer
Use: Social Media
Role: Concept + Art Direction

TRAILBLAZING THE FEED CASE STUDY

Executive Creative Director: Iain Lanivich
Art Director: Kirby
Senior Copywriter: Tommy Simon