LEGO MOVIE 2 COLLABORATION
As the second phase of the All-New Silverado continued we leveraged our partnership with Warner Brothers to create social specific content. Aligning with the timing of the movie and TV commercial, we told funny stories that spoke to a social savvy audience.
The Ask: How do you tell the LEGO 2 Movie and Chevy Silverado story to social audiences?
Use: Social Media - Paid
Role: Art Direction and concept
MAKING EVERYONE MASTER BUILDERS
One-of-a-kind interactive stop motion experience where you can tap to master build your own LEGO Silverado.
SOCIAL EXECUTIONS
Title: No one is listening.
Title: I don’t do Social Media.
Executive Creative Director: Iain Lanivich
Art Director: Kirby
Senior Copywriter: Tommy Simon
Partners: Warner Brothers and LEGO