All-NEW 2023 Corvette Z06

It doesn’t get much more epic than a client asking you to reveal America’s racecar, the All-New Corvette Z06, the highest horsepower, naturally aspirated V8 in automotive history. A historic product like this required an equally historic approach to storytelling. We created a twenty-five-minute docudrama film experience that combined cinematic vignettes of the Z06 in action with documentary-style interviews of the passionate team members who worked for years to make it a reality. And, like with any premium film, we made a trailer that aired during game one of the World Series. All of this was led by a buzz-inducing, pre-reveal teaser campaign with original content that led news coverage and strategic influencer activations that engaged our target audience.

The Ask: Reveal the All-New Corvette Z06 in a pandemic. Make this Corvette the symbol of power, luxury and status and create something that makes the viewers have an emotional response to the Corvette brand.
Use: Youtube, Media, Chevy.com & Social Media
Role: Concept, Art Direction, On-set Art Direction

HERO VIDEO
The film reached #4 on top trending videos on Youtube, 800 % increase in social conversation, 461 digital stories with 8.2 million impressions.

WORLD SERIES COMMERCIAL

With an estimated viewership of 9 Million.

TEASERS

48.9 million social impressions, 580 digital stories with 8 million impressions.

INFLUENCERS

EARNED MEDIA

CASE video

Executive Creative Director: Iain Lanivich
Group Creative Director: Tony Kause
Senior Art Director: Kirby
ACD: Tommy Simon
Senior Producer: Nate Kostegian