All-NEW 2020 Corvette

To hype up the most important Corvette reveal in Chevy history, we teased our fans with nine posts that together made a visually appealing Instagram grid and contained easter eggs revealing some of the color options for the new car.

The Ask: Clients needed content to promote the reveal date of the new Corvette. At the same time, they had ordered commemorative Corvette coins, decorated with the color options of the car, to give out to super fans. We needed creative social content that both reminded our fans of the reveal date and included the coins.
Use: Social Media
Role: Art Direction, design and concept

CHECK OUT THE POSTS

See if you can find the hidden coins.

EARNED MEDIA

USER GENERATED CONTENT

Executive Creative Director: Iain Lanivich
Group Creative Director: Tony Kause
Art Director: Kirby
Senior Copywriter: Tommy Simon
Senior Producer: Tom Shea