All-NEW SILVERADO MUSIC VIDEO

In the automotive industry there is nothing bigger than a launch of a new truck. Aligning with the integrated creative campaign and our overall strategy, this unique piece of content featured characters in four storylines. While each scene played out, objects created found sounds that built an entire music composition.

The Ask: Launch the All-New Silverado. Create social first content that aligned with marketing plan.
Use: Social Media - Paid
Role: Art Direction and concept, on set with production

Executive Creative Director: Iain Lanivich
Group Creative Director: Tony Kause
Art Director: Kirby
Senior Copywriter: Tommy Simon
Senior Producer: Tom Shea

Director: Nathanael Sherfield @ General Public
Editor: Shane Patrick Ford @ Hiatus
Original Music: David Chapdelaine @ Hiatus

LAUNCH INTEGRATION PIECES

HQ Trivia: In an automotive first, Chevy sponsored a game of HQ Trivia called “Truckin’ Tuesday Trivia. To align with the TV segment, we gave our social viewers another chance to answer trivia questions via Instagram stories if they missed the live program.

This or That: We created an Instagram story that polls viewers to pick between objects, hobbies or lifestyles that reflect the overall integrated campaign strategy of “a little bit country, a little bit rock and roll.”